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Published Work

Here's what one CEO had to say about Joe's writing "Joe Santana is a tremendous source of information, ideas and strategic thinking about diversity and inclusion. Joe writes in a way that is very easy to grasp, but he doesn't shy away from the complex issues that businesses must face today. He is a leading thinker in the U.S. today on the key competencies for making diversity and inclusion a primary focus for business in any economic climate."



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Generating Effective Diversity and Inclusion Best Practices for Your Business to Business Environment This 16 page white paper by Joe was first published by Diversity Best Practices. It explores the B2C roots of many diversity and inclusion practices and focuses on why B2B's need to develop their own approaches and how they can do it.

Reaching for the Next Level This 7-page executive briefing paper explores the current state of diversity and inclusion efforts, why we are stuck and provides a solution for moving forward.

15 Tips to Consider as You Plan Your ERG/BRG Strategy This 31-page eBook provides 15 useful strategies and performance tips for employee and business resource group leaders.

Increasing ERG/BRG ROI To get more value out of ERG/BRG's organizations need to make strategic investments. This 14-page executive briefing paper provides the tools you need to determine the true cost and value production of your ERG/BRG Portfolio as well as where you need to make investments. (Click below for a very short, but high impact 1 minute and 42 second video that sums up all the reasons why organization that do not invest in their ERG leaders are being penny-wise and pound foolish).


  • To Retain Gen Y Talent, Employers Retool Hire Models This InsightintoDiversity article, found on pages 20 and 21 of the September 2013 issue, talks about how savvy employers are responding to the new Gen Y career calculus. An equation that is fueled by a more connected and mobile workforce that is attracted by the opportunity to continue learning and growing as opposed to just name-brand affiliations.
  • Inclusion Results Only From Intelligent Purposeful Design, Not Spontaneous Combustion This InsightintoDiversity article, found on pages 10 and 11 of the December 2012 issue, explains why inclusion does not just happen when you have enough diversity in your company and than follows with useful tips for developing an organization where everyone feels they belong. 
  • 7 Ways to Reboot Your Diversity Council This Diversity Executive feature article provides tips on how to create and run a diversity council that can meet 21st century challenges and opportunities. 
  • Don't Neglect Your Hourly Workers This Diversity Executive feature article explore why hourly workers should be included in all talent development efforts and offers a few tips on how to do it. 
  • Value Balance: The Key to Successful Employee Resource Groups This insightful article that appears on the Diversity Best Practices site talks about how ERG leaders can continue to increase business value without losing valuable membership engagement. 
  • The Four C's of ERGs This Diversity Executive article explores how leaders of employee resource groups can set objective targets and measure the value they create. 
  • Increase Your Personal Diversity and Enhance Your Business Value This InsightIntoDiversity magazine article talks about why we as individuals can benefit by strategically increasing our personal diversity.






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