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Is Information Technology the golden calf it used to be?

Executives who once invested in IT with religious fervor have become skeptics. A new book could have them believing again.

Buckingham, PA -January 2003 Financial services firm, Morgan Stanley Dean Witter reports that between 2000 and 2002, US companies spent 130 billion dollars in software and hardware that they ultimately did not need to support their businesses. And according to the Gartner Group, this number jumps to 540 billion dollars on a global scale. These figures support the contention among a growing body of economists, CEOs and CFOs that the dollars poured into technology produce little significant improvement in corporate productivity.

Joe Santana and Jim Donovan, co-authors of Manage IT, a recently published guide for IT managers, believe that macroeconomic statistics like these will lead too many executives to cut technology spending to such dangerously low levels that their companies will be at risk. Santana counsels executives, "When you look at your expense base, because technology is so visible, it looks like the easiest area to do cuts. But, the more you cut your technology budget, the quicker you drive your company to the back of the pack. Not exactly the place you want to be." Santana believes that today's IT Managers, CEOs and CFOs need to recognize the value is not in how much they spend, but rather in how smart they spend.

In Manage IT, Santana and Donovan offer a guide to "layered alignment" -- a mechanism that can help IT managers to gain the optimum value from their company's technology expenditures.

The concept of "layered alignment" is based on Santana's and Donovan's assertion that as IT becomes more interwoven into the fabric of every business, that securing and maintaining a strong alignment of IT management with a company's objectives, at every level of IT, is becoming more critical to business success. Companies that fail to fine-tune this area will find themselves in an increasingly difficult competitive position relative to their holistically aligned competitors.

Donovan says, "In the simplest of terms, what we're saying here is that every team member at every layer of the team must focus on how they contribute to the goals and objectives of the company. "Layered alignment" enables them to do this."

Dr. Howard A. Rubin, Board member and EVP of META Group, calls Manage IT a "landmark book." He says, " is really the first to fully integrate notions of IT value with the IT workplace at the group and individual level. People have talked about the role of "people" in achieving business and IT results. This book makes the tie-in from end to end like no other book has. Simply outstanding."

Joe Santana is a Director in a leading global technology outsourcing and consulting services company. His twenty-one years of experience as an IT executive includes buying, selling, and leading enterprise IT delivery teams in fast-paced business environments. His opinions on key IT topics have become familiar to readers of well-known industry and business publications, including Fortune Magazine and the Outsourcing Journal.

Jim Donovan is a consultant and coach who works with individuals and companies to implement quantum growth strategies. His programs employ a proven process that synthesizes some of the most effective methods from the fields of marketing, sales, quantum physics, and human performance. Jim is a best-selling author whose books have been translated into four languages and distributed worldwide. They include: This Is Your Life, Not A Dress Rehearsal, proven principles for creating the life of your dreams, and Reclaim Your Life, how to regain your happiness through challenging times.


Joe Santana, Phone (347) 228-8978 mailto:
Jim Donovan, Phone (215) 794-3826